Privacy Policy

PRIVACY POLICY Last updated: 09/03/2026

Introduction

Moore London (operated by Rocket Enterprise Limited) is the Data Controller responsible for your personal information collected through this website. Moore London operates this store and website in order to provide you with a curated shopping experience (the "Services"). Moore London is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase through our Services, or otherwise communicate with us. Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read and understood this Privacy Policy.

Personal Information We Collect

Depending on how you interact with our Services, we may collect the following categories of personal information:

  • Contact details – name, address, billing/shipping address, phone number, and email address.
  • Financial information – payment card details, transaction details, and payment confirmation.
  • Account information – username, password, security questions, preferences and settings.
  • Transaction information – items viewed, added to cart, purchased, returned or exchanged.
  • Communications – information included in your messages to us, e.g. customer support enquiries.
  • Device & usage information – IP address, browser type, device identifiers, and how you interact with our website.

How We Collect Your Personal Information

We collect personal information:

  • Directly from you – when you create an account, place an order, or contact us.
  • Automatically – via cookies and similar tracking technologies when you browse our website (including Google Analytics).
  • From service providers – such as Shopify and payment processors who collect data on our behalf.
  • From third parties – such as Google, in connection with our advertising activities.

Legal Basis for Processing (UK GDPR)

We process your personal information on the following legal grounds under UK GDPR Article 6:

  • Contract performance – to process your orders, arrange delivery, and manage returns.
  • Legal obligation – to comply with applicable UK laws and regulations.
  • Legitimate interests – to prevent fraud, improve our services, and conduct marketing activities, where these interests are not overridden by your rights.
  • Consent – where you have given us explicit consent, e.g. to receive marketing emails or accept non-essential cookies.

How We Use Your Personal Information

We use your personal information to:

  • Process and fulfill your orders, including payment and delivery.
  • Manage your account and provide customer support.
  • Send order-related notifications and updates.
  • Send marketing communications by email (where you have consented or we have a legitimate interest to do so).
  • Display relevant advertisements via Google Ads based on your activity.
  • Detect and prevent fraud and ensure the security of our Services.
  • Comply with our legal and regulatory obligations.

How We Share Your Personal Information

We may share your personal information with:

  • Shopify – our e-commerce platform provider, which hosts and processes data on our behalf.
  • Payment processors – to securely handle your transactions.
  • Shipping carriers – such as Royal Mail, to deliver your orders.
  • Google – for advertising (Google Ads) and analytics (Google Analytics) purposes.
  • Legal authorities – where required by law, court order, or regulatory obligation.
  • Business successors – in connection with a merger, acquisition, or sale of assets.

We do not sell your personal information to third parties.

Cookies & Tracking Technologies

We use cookies and similar technologies to improve your browsing experience, analyse website traffic, and serve relevant advertisements. This includes:

  • Essential cookies – required for the website to function.
  • Analytics cookies – via Google Analytics, to understand how visitors use our site.
  • Advertising cookies – via Google Ads, to show you relevant adverts.

You can manage your cookie preferences via the cookie banner on our website. For more information, please see our Cookie Policy.

Relationship with Shopify

Our Services are hosted by Shopify, which collects and processes personal information to provide and improve the Services. Information submitted through our store may be shared with Shopify and third parties in other countries. To learn more, visit the Shopify Consumer Privacy Policy and the Shopify Privacy Portal.

International Data Transfers

Your personal information may be transferred to and processed in countries outside the United Kingdom. Where such transfers occur, we ensure appropriate safeguards are in place, including the use of UK International Data Transfer Agreements (IDTAs) or equivalent mechanisms, in accordance with UK GDPR.

Data Retention

We retain your personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, including:

  • Order data – retained for 7 years to comply with UK tax and accounting obligations.
  • Account data – retained for as long as your account is active, plus 2 years thereafter.
  • Marketing data – retained until you withdraw consent or unsubscribe.

Children's Data

Our Services are not intended for children under the age of 18. We do not knowingly collect personal information from minors. If you believe a child has provided us with their data, please contact us and we will delete it promptly.

Your Rights Under UK GDPR

As a UK resident, you have the following rights regarding your personal information:

  • Right to Access – request a copy of the data we hold about you.
  • Right to Rectification – request correction of inaccurate data.
  • Right to Erasure – request deletion of your data ("right to be forgotten").
  • Right to Restriction – request that we limit how we process your data.
  • Right to Portability – receive your data in a structured, machine-readable format.
  • Right to Object – object to processing based on legitimate interests or for direct marketing.
  • Right to Withdraw Consent – where processing is based on consent, withdraw it at any time.

To exercise any of these rights, please contact us at info@moore-london.com. We will respond within one calendar month as required by UK GDPR.

Right to Lodge a Complaint

If you are unhappy with how we handle your personal information, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's supervisory authority for data protection:

🌐 www.ico.org.uk 📞 0303 123 1113

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The latest version will always be available on this page, with the "Last updated" date revised accordingly. We will notify you of any material changes as required by applicable law.

Contact Information

Store name: Moore London
Company name: Rocket Enterprise Limited
Company Address: 28 Ferry Street, Unit 1005, 10F Boss Commercial Centre, Yau Ma Tei, Kowloon, Hong Kong
Warehouse Address: 33 The Oaks, Milton, Cambridge, CB24 6ZG
Company number: 71670123

Email: info@moore-london.com
Phone number: +44 7916 697246

Customer service hours:
Monday to Sunday: 9am–6pm UK time (GMT/BST)

For any questions, please visit our Contact page.

We aim to respond to your inquiries within 24 hours.